Nothing is More Costly or Difficult than Getting a New Customer
Craft the PERFECT Customer Retention Strategy to MAXIMIZE Profits
How-To Guide For Keeping Customers For Life
Stop Losing Customers
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Stop Losing Customers Will Help You...
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Get customers to stay longer, spend more, and cheerfully refer
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Transform your business, life, and profits
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Develop a business model and company culture based on relationships with customers
Shaun Buck
Author of Stop Losing Customers
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Inside Stop Losing Customers You'll Discover...
- The seismic shift from the mass-market economy to today’s "Relationship Economy" and why customer service is more critical than ever for business success [page 8]
- Actionable tools, tips, and tactics to improve customer and employee relationships, reduce churn, and increase your bottom line [page 12]
- How to make your business invincible against competitors by mastering relationship marketing, where traditional methods fail [pages 15-17]
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The key differentiators that make your business stand out, where standard metrics like years in operation, services offered, or low pricing won't [page 18]
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The blueprint for building a company that focuses on lifelong customer relationships, leading to reduced churn and an enhanced customer experience [pages 19-20]
- How most businesses communicate in a way that is entirely self-serving, alienating customers in the process, and what you can do to change it [pages 24-25]
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The three essential methods for calculating customer churn rates, revenue churn, and net revenue churn for your business - and making informed decisions to scale sustainably [pages 27-28]
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The strategy that allows world-class companies to have positive net revenue churn numbers, driving profitable growth even without new customers [page 29]
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The difference between focusing on acquiring new customers versus reducing churn through detailed business examples and which approach is more profitable for you [pages 31-33]
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Why referrals, not just high-dollar marketing campaigns, are the secret to acquiring high-value customers and growing your business sustainably [page 36]
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How to deliver a "wow experience" to your customers that can dramatically increase the chances of them referring your business to others [pages 37-38]
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The elements of a successful referral program and how it can keep you top of mind with your customers, subsequently boosting your profits [page 40]
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How to adapt your marketing and copywriting to align with your customers' interests [page 58]
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The importance of consistent communication and personal touches in reducing churn and improving customer relationships [page 62]
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“The step-by-step action plan to evolve from a transactional marketer to a relationship marketer [pages 65-67]
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The Three 'Do Not Break' Rules to live by when creating your communication strategy [pages 68-69]
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Why consistency in your communication matters and what it signals to your customers [pages 70-71]
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Proven systems that help generate significant revenue, and understand how you too can implement such systems for years of increased profit [page 78]
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How offering results in advance can rapidly build trust and make it easier for your leads to transition into paying customers [page 86]
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About the Book
Stop Losing Customers - Unlock the Power of Relationships
If you’re tired of acquiring customers only to see them slip away and your marketing efforts are failing to create the lasting impact you desire - it's time for a game-changing solution.. "Stop Losing Customers," is your ultimate step-by-step guide to transforming your business relationships and marketing strategies from the inside out.
Mindset: Understanding the Relationship Economy - You'll dive deep into the "Relationship Economy" — a pivotal concept that will redefine your approach to customer retention and business growth and the strategies that will make your business irresistible to your customers.
Experience: This book is an experiential journey. Chapter by chapter, you'll find actionable advice, real-world examples, and the very steps I've implemented in my own business and how you can adapt them into yours.
Commitment: is only as effective as your willingness to commit.
To help you put theory into practice, I've included "easy homework" and "Action Steps" at the end of each chapter that are a structured pathway to your business transformation.
Don't just read—act. Equip yourself with the knowledge, mindset, and commitment to stop losing customers and start winning in the Relationship Economy, starting today.
Turn the page and begin your transformation now!
If you're ready for a journey that promises more than theoretical insights but actionable steps and strategies that you can implement immediately?
Get started - Stop Losing Customers awaits you!
About the Author
Shaun Buck
Shaun Buck is a self-made serial entrepreneur with a very unique story. At just 16 years old, Shaun had moved out on his own and was the primary parent to his newborn Son. This early start led Shaun down the path to being an Entrepreneur.
Today Shaun is the CEO of Newsletterpro.com and Smartnewsletters.com, a 3X Best Selling Author, multiyear Inc 500|5000 CEO, Entrepreneur 360 award winner, and has won both the Marketer of the Year and Man of the Year awards. Shaun is also a Coach, Speaker, Philanthropist founder, and CEO of the non-profit Fostering Christmas. Shaun has helped millions of entrepreneurs with his training and unique take on how to start, run, and grow profitable companies.
